David Song
Barker Managing DirectorDavid Song, Managing Director at Barker, has been named an Adweek Media All-Star as well as one of “The 50 Most Influential People in Advertising” by Media Magazine. Formerly a Managing Partner at J. Walter Thompson and the Chief Integration Officer at Hill Holiday, David has extensive experience in leading integrated teams from account management, brand planning, media and analytics.
David's global experience ranges from leading brands such as Sony, VW, P&G, Royal Caribbean, Fidelity, HSBC, McDonald’s, Orbitz and Verizon Wireless to smaller and entrepreneurial accounts such as Great White Shark Enterprises and Lambda Legal.
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Discussion: “Alexa, How Do Marketers Deal with All These Voice Assistants?”
Date/Time: 3:30 PM
Reaching consumers on the screens of TV, PCs and mobile devices was relatively straightforward. But those consumers who were looking at screens are now speaking to and hearing from devices through voice assistants that are becoming the standard front end of interactions. Creating an Alexa skill is an elementary stage of where voice assistants are heading. This panel tackles the new world of voice and how and where innovative marketing fits.
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