Michael is the Global Head of Futures & Innovation at Blue 449, where his role is to explore, educate, and find partnerships and opportunities in next generation digital categories. He is obsessed with the intersection of Culture, Tech, and Creativity. A West Coast native, Michael received BAs in Mass Communications and Political Science from the University of California, Berkeley. He is a current EMBA student at the Berlin School of Creative Leadership, and sits on the Board of the International Radio and Television Society (IRTS).
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Panel: Engaging with the Always-Connected Customer
Date/Time: 10:30 AM
The Net was one thing, which mobile then took to a level of mass portability. The Internet of Things creates a totally new dimension, with constant connectivity the new base of consumer marketing. How do marketers deal with consumers in connected cars with unlimited data plans, homes where devices constantly communicate with each other and wearable gadgetry that never leaves the wrist? This discussion zeros in on getting the right kind of marketing messages to the consumer based on the platform, location and context.
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