David Kalman

Hacker Agency Chief Technology Officer

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Panel: Smart Shoppers Meet Smart Stores
Date/Time: 1:30 PM

Half of retailers have deployed IoT technology, with most of those creating new and engaging customer experiences. How and exactly where do marketers interact with in-store shoppers, when inventory knows where it is and when it moves, customers are identified as they roam the aisles and previous behaviors are digitally documented? When, where and what is the right messaging in the connected store and what are the consumer signals that it’s time to stay clear? This panel tackles the challenge beyond keeping customers in malls or stores longer to making their stay more enjoyable.

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