Russell Goldman

Mindshare North America Digital Commerce Lead

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Discussion: “Alexa, How Do Marketers Deal with All These Voice Assistants?”
Date/Time: 3:30 PM

Reaching consumers on the screens of TV, PCs and mobile devices was relatively straightforward. But those consumers who were looking at screens are now speaking to and hearing from devices through voice assistants that are becoming the standard front end of interactions. Creating an Alexa skill is an elementary stage of where voice assistants are heading. This panel tackles the new world of voice and how and where innovative marketing fits.

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