James Meeks

JCPenney Product Director, Mobile

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Keynote: Creating Connected Engagement
Date/Time: 10:00 AM

The Internet of Things is all about  customer engagement. By leveraging location-based innovations and smartphone technology, famed retailer JC Penney is connecting with each customer individually. In this keynote presentation, James Meeks, Product Director,  Mobile, at JC Penney, will describe what the retailer has learned and what works best for individual, in-store engagement and some tips on gauging success.

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