Brian Dunphy

Gimbal GM, Enterprise Business

Brian Dunphy is Executive Vice President & General Manager of Enterprise Business at Gimbal. Brian is a co-founder of Gimbal and was instrumental with Gimbal’s merger with The Mobile Majority in late 2016. Prior to that, he spent 14 years at Qualcomm, holding a number of business development leadership positions. Brian also spent more than five years at PricewaterhouseCoopers LLP. He holds a B.S. in Accounting from San Diego State University. He is also an advisory board member of The Future of Privacy Forum.

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Panel: Smart Shoppers Meet Smart Stores
Date/Time: 1:30 PM

Half of retailers have deployed IoT technology, with most of those creating new and engaging customer experiences. How and exactly where do marketers interact with in-store shoppers, when inventory knows where it is and when it moves, customers are identified as they roam the aisles and previous behaviors are digitally documented? When, where and what is the right messaging in the connected store and what are the consumer signals that it’s time to stay clear? This panel tackles the challenge beyond keeping customers in malls or stores longer to making their stay more enjoyable.

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