Jordan Greene continues to be on the forefront of this evolution of digital marketing, with over 20 years entrenched in mobile. He brings elite level expertise and hands-on experience to Mella Media’s engagements for each client to maximize their brand’s impact on consumers and apply new technological and data possibilities. In balancing business goals against digital aspiration, Jordan leads the mobile division to deliver sophisticated customer engagement strategies and distinctively persuasive campaigns. Clients including IDT Telecom, Johnson & Johnson, Publishers Clearing House, Kochava, and Madison Square Garden benefit from his unique insight and tactical agility.
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Discussion: “Alexa, How Do Marketers Deal with All These Voice Assistants?”
Date/Time: 3:30 PM
Reaching consumers on the screens of TV, PCs and mobile devices was relatively straightforward. But those consumers who were looking at screens are now speaking to and hearing from devices through voice assistants that are becoming the standard front end of interactions. Creating an Alexa skill is an elementary stage of where voice assistants are heading. This panel tackles the new world of voice and how and where innovative marketing fits.
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