Mr. Lalla counsels advertising, social, and digital agencies, brands, and media and entertainment companies with respect to rights of privacy and publicity, behavioral targeting, privacy, and data security issues, website and social media terms and conditions and privacy policies, review of advertising copy including for regulatory, endorsement, false advertising, and intellectual property issues, sweepstakes and contests and other complex domestic and international promotions; as well as counseling clients on marketing, branding and licensing of copyrights and trademarks, as well as the clearance, protection and registration of trademarks and copyrights. In addition, he has considerable experience in negotiating complex digital and new media, and talent agreements. He has represented clients in the entertainment, fashion, luxury goods, pharmaceutical and financial services industries.
Mr. Lalla has been recognized by The Legal 500 U.S. 2013 for his knowledge in the area of advertising and marketing. In addition, he has been selected as a Rising Star by New York Metro Super Lawyers in 2013. Prior to joining Davis & Gilbert, he was the Director of Business and Legal Affairs at Lifetime Television.
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Presentation: A Marketer’s Guide to Internet of Things Legal Issues
Date/Time: 11:30 AM
As the Internet of Things rapidly expands, marketers are looking for new and creative ways to harness the technology to their clients’ advantage. So whether you think it’s a good idea for your ad to trigger smart home devices like Google Home or Amazon Alexa, or an experiential event where wearables are provided to fans, this presentation will detail the legal and business challenges that marketers face in this dynamically changing landscape. This presentation by Vejay Lalla, an attorney who specializes in the legal complexities of digital media, will provide an overview of the privacy, intellectual property and native advertising that need to be considered when tapping into the Internet of Things for marketing.