May 15, 2018Radisson Martinique on Broadway, NYC

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Getting Real With AI

There is nothing “artificial” about the AI phenomenon. The hype is only starting to get real…in smarter ad targeting and media buying…in more efficient internal operations…in new product and customer acquisition. But there remains a lot of smoke and mirrors standing between any smart marketer and agency exec and a real integration of AI and machine learning into their organizations. There are still open questions about what this terminology really means, how is it being applied well to advertising and marketing, and whether advertisers and their agencies really need AI/ML “strategies” to meet their competition.

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Featured Speakers



Marketing AI attendees include:


 
"I love the way dialog develops throughout the day at these MediaPost events! The keynotes and sessions were all interesting.  Great job!"
JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA

"I wanted to drop a note and let you know that I thought MediaPost's event content was some of the best I've seen in the past two years at SXSW.  Thanks for a great day!"
Dan Clifford, Vice President, Marketing, Victoria's Secret

“MediaPost's conferences provide tremendous insight into not only what is happening in the world of digital marketing, but what will be next.  The composition of the audiences at these conferences is a veritable who's who in digital media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Ian Schafer, Founder & CEO, Deep Focus

"When we look at the industry events MediaPost always delivers strong content with great attendees. The smaller setting helps the relationships build more naturally.  We are big fans, and always have their events earmarked to support and attend in our annual budgets.”
Amanda Berkey, Marketing Manager, Campaigns, Salesforce Marketing Cloud

“MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends.  MediaPost brings together the brightest minds in the industry, bar none.”
Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct
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Conference Content Programmer

Ross FadnerDirector, Event Programming, MediaPost


What Previous MediaPost Event Attendees Are Saying...

"MediaPost is always provoking thought and Marketing AI lived up to that expectation. Getting the right people in the room is critical and from Sarah Fay to Babs Ranghaiah this event was a great synthesis of what's happening in marketing automation."
Kevin Wassong, Managing Partner, INTEG:Advisors

"This was a great event with good content and good discussions. I particularly liked that the panels had healthy disagreements. It made for a more valuable experience.”
Michael Schmitz, Digital Marketing Manager, BMW Financial Services

"If you are looking to hear from industry leaders then MediaPost events are the best to do so. The companies who gave the Main Stage Sponsor Presentations presented compelling client case studies that made it difficult to want to leave your seat." 
Matt Blasco, Managing Director of Analytics, Havas Worldwide

"MediaPost and it's OMMA events are the TED of digital media and contemporary marketing topics."
Homero Miranda, Digital Analytics, Carat

“Great event!  Well worth the time and investment. The content was up-to-date, fresh, and extremely insightful - the panelists were enthusiastic in their discussions and knowledgeable on a variety of subjects. Stand-out event – look forward to next year!”
Michael Deichmiller, Media Manager, Butler/Till Media

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"
Kevin Klein, Sr. Marketing Manager, Global Display, Amazon.com


Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.