How do brands participate in the new realm of real-time, one-to-one interactions where correct consumer engagement is key? This means embedding intelligence in bots and perfecting electronic communications so that consumers feel the conversation is ‘real.’ And all of this has to be crafted to work within a messaging app. How are marketers engaging the challenge of AI? Are chatbots the first wave and the testing ground for the automation of customer relations?

Brands are discovering Snapchat and are moving into ‘Stories’ and ‘Discover’ in innovative channels. This panel delves into the approaches of brands ranging from publishers and museums to retailers and quick serve restaurants in one of the hottest new conversation platforms.

The rise of bots gives marketers the opportunity to literally align what their brands do with what they say. The right bot strategy can merge a brand’s persona with consumer expectations and make for seamless experiences. Whether this means adding bots to ecommerce, social media or creating apps, now more than ever brands can have more personalized conversations with the customer. Gabe Weiss, retail innovation lead at SapientNitro, will walk us through approaches to alignment.

What are the best methods and platforms, including Facebook, Snapchat and Twitter for marketers to engage with consumers? Whether by automatically ordering pizza, using chatbots to create interactive dialogs with fans or letting consumers tap their way to recipes as they shop, marketers are facing a new landscape for engagement. This panel of experts takes your through the maze.