Greg Hedges

RAIN VP of Emerging Experiences

Sitting at the crossroads of creative, technology and strategy, Greg has spent the past 17 years shaping, designing and developing interactive experiences for clients including Campbell's, Yahoo Sports, Liberty Mutual, PepsiCo, Starbucks, Walmart, and Amazon. He leads RAIN's VX (voice experience) team, and is a former professor of graphic design at the S.I. Newhouse School of Public Communications at Syracuse University.

Meet Greg at:

Panel: Voice Computing, Bots and…Ads?
Date/Time: 11:15 AM
We’re at the dawn of the voice computing age, an emerging field of computer science underpinned by natural language processing, technology that both executes and learns from interactions between computers and human languages. In 2017, Apple’s Siri and Amazon’s Alexa are the clearest and most widely distributed examples of auditory chatbots, or voice-powered virtual assistants, but Google, Microsoft, Facebook and others are investing heavily in the technology, too. Are we witnessing the birth of a new medium? Does the emergence of voice come at the expense of other media? Will ad messaging follow closely behind? We assess the implication and application of voice for marketers.

← Back to speaker list