Jacob Budin

Kettle Development Manager

Jacob leads the New York development team at Kettle, providing oversight and guidance to the architecture, development, and maintenance of its Web and mobile products. Five years ago, he became a back-end developer at Kettle, where he worked on Mad Libs and New Museum. Over his tenure at Kettle, Jacob has worked on a variety of projects—custom content management systems, games and social apps, e-commerce platforms. His work has touched almost all of Kettle’s clients and projects. Most recently, he managed the technical work on New York Sports Clubs’ iOS app and web site, including working offsite with remote vendors to ensure an on-time launch.​

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Panel: Voice Computing, Bots and…Ads?
Date/Time: 11:15 AM
We’re at the dawn of the voice computing age, an emerging field of computer science underpinned by natural language processing, technology that both executes and learns from interactions between computers and human languages. In 2017, Apple’s Siri and Amazon’s Alexa are the clearest and most widely distributed examples of auditory chatbots, or voice-powered virtual assistants, but Google, Microsoft, Facebook and others are investing heavily in the technology, too. Are we witnessing the birth of a new medium? Does the emergence of voice come at the expense of other media? Will ad messaging follow closely behind? We assess the implication and application of voice for marketers.

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