Kristina Hacker is the Creative Director of the branded content studio at Realtor.com, producing impactful and user-service-driven articles, videos, and interactive features in partnership with Realtor.com's advertising partners. Kristina brings her background in home and lifestyle editorial and social media to create branded content that delights readers and consistently delivers on client performance goals. In addition to branded content, Kristina oversees Realtor.com/Living, an editorial lifestyle destination for new homeowners.
Drive It Home: What Automakers Need to Know About Today's Homebuyers
This session will reveal research conducted by Realtor.com and credit reporting agency TransUnion highlighting a new trend: consumers are increasingly shopping for cars and homes simultaneously. In this discussion, Realtor.com will prove how online real estate is an under-used, yet important segment for auto marketers. Realtor.