Influencing Your Customer's Path to Purchase: How to Get Rid of Blind Spots in Your Data
In this brief presentation, Andrew Howe, Senior Director at Mapp, will discuss one of the most common challenges and accompanying strategies for today’s consumer goods companies – owning your customer data. Mapp is known for helping CPG brands stand out in an increasingly noisy digital world and become digital first. Attendees of this session can expect to learn how to increase customer engagement and acquire new customers with data intelligence.
Presenter: Andrew Howe, Senior Director, Mapp
As the Senior Director of Digital Marketing Services at Mapp Digital, Andrew is responsible for all digital marketing services functions across the globe. Andrew leads the Digital Marketing Services Consulting teams as they ensure that Mapp delivers results and exceeds client expectations. At Mapp, he works with clients like PepsiCo and Lloyds Banking Group to name a few. He is based out of Mapp’s London office where he also oversees our technology partnership department. Previously, Andrew was strategic Ad Director with Dennis Publishing, spearheading digital transformation and improving digital strategy for multiple publishing brands in the UK. Andrew has 15 years of experience in digital marketing both in SaaS and brand-side.
The Impact of 5G on Retail Marketing
In this brief presentation, Jake Moskowitz, head of the Emodo Institute, will discuss the 5 industry shifts that will be driven by 5G and how the new mobile technology can help retailers transform their marketing and in-store experiences. As a subsidiary of Ericsson – the telecommunications company that powers 80% of all U.S. mobile traffic – Emodo is in a unique position to share 5G expertise, insights and realism with forward-looking marketers. Attendees of this session can expect to learn how 5G will change marketing data, digital advertising, consumer expectations and the ways in which retailers engage with consumers in both digital and physical retail environments.
Presenter: Jake Moskowitz, Head of Emodo Institute, Emodo
Jake Moskowitz is Head of Emodo Institute, leading thought leadership, custom analytics, and external training for the company.
Prior to Emodo, Jake was VP of Measurement Solutions at Placecast, designing, launching, and running new solutions leveraging Placecast’s unique access to mobile carrier data to benefit the digital marketing ecosystem. Before Placecast, Jake ran Business Development at Verve, a mobile location ad platform, and Kinetic Social, a mobile social ad platform.
Jake previously was VP Client Services at Nielsen, building and managing relationships with central digital players such as Facebook, Twitter, and Yahoo, and VP Innovation, developing new mobile measurement products. Earlier in Jake’s career, he spent two years at MediaLink LLC, and eight years at AT&T in business development and consumer marketing roles.
Jake has a BA from UC Berkeley and an MBA from Stanford University Graduate School of Business.
Success Routes for Consumer Packaged Brands: Driving Store Visits with Waze
In this session, Waze's Head of Brand Partnerships, Northeast Region, Keri Millstein, will share best practices for driving store visits on behalf of consumer packaged brands.
Specifically, Keri will share the ins and outs of a couple of campaigns which Waze has run with leading CPG brands, namely 3M and Mountain Dew. Both of these advertisers worked with Waze to drive measurable results with retail store partners all the way from campaign set up through to wrap up.
In both cases, the campaigns were a success for both brand and retail partners, proving the value of destination-based marketing.
Presenter: Keri Millstein, Head of Brand Partnerships, Northeast Region, Waze
Keri is a 20 year digital marketing veteran who has a passion for helping brands and their global organizations understand the value of the digital consumer journey and how it can transform their businesses. Keri has been at Google for more than 13 years and joined Waze nearly a year ago to oversee their brand partnerships. Among other exciting roles she had across her tenure at Google is Global Client Lead of Food and Beverage, Regional Client Lead for CPG, and Head of YouTube for Technology Vertical. In her passion for building start up businesses, Keri also spent 9 years at Yahoo! before joining YouTube as a start up. When not at work you can find her spending all her time with her 2 daughters and husband in Irvington, NY. They enjoy doing tons of fun activities together including skiing, hiking and more.