September 26, 2018Radisson Martinique on Broadway, NYC

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Disruption in Aisle 7: CPGs Go Direct

From toothbrushes to razors, eyeliner to tennis shoes, shampoo to fresh produce the great digital disruption has now fully penetrated how we pick and purchase everything. The consumer packaged goods category has been upended…by digital advertising, upstart direct brands, online product sales and services. But the good news is CPG marketers now can leverage data and digital channels to move way beyond buying spray and pray TV spots and in-store end cap. Now they can cultivate relationships and build brands directly with their customers, and in some cases even sell to them on the spot.

Featured Speakers

Marketing CPG 2018 Attendees Include:

 


"If you are looking to hear from industry leaders then MediaPost events are the best to do so. The companies who gave the Main Stage Sponsor Presentations presented compelling client case studies that made it difficult to want to leave your seat." 
- Matt Blasco, Managing Director of Analytics, Havas Worldwide

"This was a great event with good content and good discussions. I particularly liked that the panels had healthy disagreements. It made for a more valuable experience.”
- Michael Schmitz, Digital Marketing Manager, BMW Financial Services

"MediaPost events are the TED of digital media and contemporary marketing topics."
- Homero Miranda, Digital Analytics, Carat
 
"This was a great conference to get focused in the space, hear case studies of how others are activating, and to share perspectives on how to keep moving strategies forward."
Barret Roberts, Senior Manager, Unilever


Join the conversation #marketingcpg

Conference Content Programmer

Steve SmithEditorial Director, Events, MediaPost


What Previous MediaPost Event Attendees Are Saying...

 “MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends.  MediaPost brings together the brightest minds in the industry, bar none.” - Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

"Above all other conferences, MediaPost events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space” - Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com

"When we look at the industry events MediaPost always delivers strong content with great attendees. The smaller setting helps the relationships build more naturally.  We are big fans, and always have their events earmarked to support and attend in our annual budgets.” - Amanda Berkey, Marketing Manager, Campaigns, Salesforce Marketing Cloud

"MediaPost events continue to be our best investment year after year.  From the quality of the content and overall attendee experience to the networking and business opportunities, their events are a high-performing component of our marketing strategy. Working with the MediaPost staff is like working with my own team. They consistently demonstrate that they have our best interests at heart.” - Dan McDermott, Director of Product Marketing - Messaging, Epsilon

“MediaPost events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
Carri Lukasik, Marketing Manager, Disney Store

"I wanted to drop a note and let you know that I thought MediaPost's content was some of the best I've seen in the past two years at SXSW.  Thanks for a great conference!”
Dan Clifford, Vice President, Marketing, Victoria's Secret

“MediaPost's conferences provide tremendous insight into not only what is happening in the world of digital marketing, but what will be next.  The composition of the audiences at these conferences is a veritable who's who in digital media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Ian Schafer, Founder & CEO, Deep Focus

“Brand and Agency strategists attend MediaPost's events with the intention to share and learn, and I value that attitude because it leads to constructive discussion for us to take back to our day-to-days.”
Carol Wolowic, Customer Engagement Marketing, Panera Bread



Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.