Treating influencers as the new media - Check! Re-mapping the accelerated customer journey - Check! Understanding how Amazon resets sales, research, merchandising for everyone - Check.
And those are just the staples of the CPG marketer's shopping list of digital disruptions they need in their basket. Actual online sales represent only 5% of the CPG market, but 40% of the growth. But digital data and channels are profoundly impacting every aspect of its marketing.
At the second edition of MediaPost's Marketing CPG we explore what marketers have learned about the massive opportunities digital channels now make possible. From data-driven innovation cycles to connected products, accessing bottom funnel tactics and customer behaviors to testing new subscription models, direct-to-consumer channels represent the next growth opportunity.
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