September 27, 2018Radisson Martinique on Broadway, NYC

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Healthcare Marketing Goes Retail

We're all retailers, now. A healthcare industry once driven almost wholly by b2b marketing is in the midst of a tectonic shift towards b2c. From pharma to hospital networks, health insurance to senior care, the digitally-empowered patient journey to wellness is making all segments think consumer first.

Featured Speakers

Marketing Health 2018 Attendees Include:
 

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Your Questions Answered:

How must all aspects of health marketing flow from assessing the new health consumer who is empowered and hyper-educated by digital media? 

What does traditional digital media planning and buying look like in this vertical? 

Is there room for creativity amidst the restrictions inherent to the field? 

How has the Affordable Health Act opened opportunity and changed the conversation for the insurance industry? 

How will next generation of mobile devices change yet again the relationship among health providers, marketers and consumers?

 
Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
 

 

Join the conversation #marketinghealth

Conference Content Programmer

Steve SmithEditorial Director, Events, MediaPost


What people are saying about the MediaPost Marketing Health event...

“The MediaPost Marketing Health conference brought together a diverse group of healthcare marketing experts to discuss the major changes taking place in the healthcare space.
It was a great event.”
- Jose Villa, President, Sensis

“MediaPost is already known for their incredibly informative events, and now great to have this level of coverage on mHealth - Thank you MediaPost!”
- Scott Holmes, President, United Future

“Awesome insights into how healthcare organizations are using and leveraging digital to reach and engage their target audiences.”
- Kriste Goad, Chief Marketing Officer, ReviveHealth

“What a great event for healthcare marketing professionals. Learned a lot, met new people and got great ideas for how to move our healthcare marketing efforts forward.”
- Ahava Leibtag, Aha Media Group, President, Aha Media Group

"Above all other conferences, these events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"
- Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com