We're all retailers, now. A healthcare industry once driven almost wholly by b2b marketing is in the midst of a tectonic shift towards b2c. From pharma to hospital networks, health insurance to senior care, the digitally-empowered patient journey to wellness is making all segments think consumer first.
From insurance exchanges at HealthCare.org to endless medical content online, from an explosion in social media advice seeking to the next wave in fitness bands and apps, the healthcare landscape has been turned upside down by the digital revolution.
At Marketing Health we help the industry filter signal from noise and help marketers find their own sensible treatment options.