January 16, 2020
Washington, DC

Live Event Coverage

Agenda

Thursday, 01/16

8:00 AM
Registration & Breakfast
8:30 AM
Sponsor Kickoff Presentation
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Panel: The New TV - Buying Into Screen Agnostic Stories

TV spend will continue to drive political media spend this cycle. But, buying "TV" just isn't what it used to be. As cord cutters flee cable, OTT and mobile gnaw at linear TV, and social screens promise nano-targeting, even old school saturation tactics need to be retooled. If video remains the most effective ways of impacting voter attitudes and energy, how are media buyers knitting together the scale they need? How have TV budgets diffused, if at all, to OTT, YouTube, mobile and more?

Moderator
Robert Aho, Partner, BrabenderCox 
PanelistS
Jaime Bowers, Senior VP, National Media 
Amanda Elliott, Digital Director, RGA 
Tim Lim, Partner, NewCo 
9:45 AM
Keynote Q&A: DNC: Time Is More Important Than Money
The DNC’s challenge is clear: their eventual nominee will have to catch up to years of perpetual campaigning by an incumbent opponent. Time is more important than money. Head of digital, Patrick Stevenson explains how they are building assets, data and channels designed both for an easy handoff to the nominee campaign and faster sprint in the final leg.
Interviewee
Patrick Stevenson, Chief Mobilization Officer, Democratic National Committee 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:15 AM
Sponsor Spotlight and Coffee Break
10:45 AM
Keynote Q&A: RNC: The Presidential Playbook
With an historic Presidential win in 2016 followed by substantial Congressional losses in 2018, what have Republicans learned about the impact (or lack thereof) of specific digital channels and media tactics? How effective is micro-targeting on Facebook? How will new restrictions on Google and YouTube impact available tactics and creative approaches? How has the data strategy evolved? RNC’s Chief Digital Officer opens the playbook.
Interviewee
Kevin Zambrano, Chief Digital Officer, Republican National Committee 
Interviewer
Joe Mandese, Editor-in-Chief, MediaPost 
11:15 AM
Panel: Navigating the New Social "Etiquette"

Ad bans, authorization requirements, privacy protection, custom audience and list limitations, labeling and deployment headaches have substantially changed the social media channels that drove so much base rattling and fund-raising in recent cycles. What's a campaign to do? We explore how the new and evolving rules of social media are impacting targeting, messaging, buying and optimization tactics in the current cycle. Is social media still the big bet for reaching voters?

Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Laura Carlson, Digital Director, Democratic Governors Association 
Sean Senters, Director of Advertising Operations, Targeted Victory 
Ryan Thompson, Chief Digital Officer, DCCC 
12:00 PM
Panel: GoTV - Activate, Don't Alienate

From peer-to-peer messaging to "vote-shaming" apps to mobile-assisted door-to-door canvassing, the GoTV terrain is a wild west of new tech and techniques that are as tempting as they may be risky. How are campaigns taming this frontier in ways that activate without alienating their voter targets? What results have campaigns seen so far across these emerging approaches? Are they being used to encourage or suppress voting blocks? And how do they integrate with the rest of the campaign?

Moderator
Matt Compton, Director, Advocacy and Engagement, Blue State Digital 
PanelistS
Mark Morgan, Deputy Political Director, NRSC 
Sandra Sanchez, Director of Digital Engagement, Voto Latino 
12:30 PM
Lunch
12:40 PM
Sponsor Luncheon Presentation
1:30 PM
Keynote Q&A: Planning the Walsh Insurgency
Former Illinois Congressman and radio host Joe Walsh is waging an insurgency campaign under the new rules and new tools of always-on media and always-wired electorate. The media-savvy candidate himself explains how he is pulling the levers of cable TV, relentless news cycles and the direct-to-voter social channels to invent a new insurgency media mix.
Interviewee
Joe Walsh, Republican Candidate for President 
Interviewer
Joe Mandese, Editor-in-Chief, MediaPost 
2:15 PM
Panel: Minority is the New Majority

African-American, Latina and LGBTQ voters will determine outcomes in many races up and down the 2020 ballot. Famously digital and engaged with social platforms, these important demos should be ripe for digital targeting. But what have we learned about finding and speaking to these discrete communities within larger campaigns? What are the messaging, viral, activation dynamics at play here? And how to campaigns best organize their efforts internally so they converse with, not just target, these constituencies?

Moderator
Tzatzil LeMair, Account Director, Sensis 
PanelistS
Antonio Arellano, Interim Executive Director, Jolt Action 
Jara Butler, National Training and Services Director, DLCC 
Santiago Palomino, Regional Organizing Director, Michael Bloomberg Campaign 
3:00 PM
Sponsor Spotlight and Coffee Break
3:30 PM
Panel: Follow the Money: Allocation (And Reorganization) Forecasting 2020

Digital spend has gotten all of the hot press in recent campaign cycles, but in the end where will the money really go as political directors build an overall media strategy and make real-time course corrections? As a share of spend TV still dominates, and print, OOH and PR remain lynchpins. What have we learned about the potential and limitations of online spend? And how have campaigns reorganized themselves for a fragmented electorate and lightning fast online news cycles?

Moderator
Cam Savage, Founder/Principal, Limestone Strategies 
PanelistS
Lucy Caldwell, Campaign Manager, Joe Walsh 
Hilary Nachem Loewenstein, Director, Bully Pulpit Interactive 
Ross Rocketto, Co-founder, Run For Something 
4:00 PM
Cocktail Party
Sponsored by Telaria