January 15, 2019Hyatt Regency Washington on Capitol Hill, DC

Menu

On to 2020: Applying Campaign Lessons of 2018

Live from Marketing: Politics

Tuesday, January 15

8:00 AM
Registration & Check-In
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost
Watch Video
9:15 AM
Panel: TV vs Digital 2018
Moderator
Tim Lim, CEO, Lim Consulting Services LLC
PanelistS
Catherine Algeri, Director of Integrated Marketing, DSCC
Zachary Moffatt, CEO, Targeted Victory
Rebecca Pearcey, National Independent Expenditure Director, DLCC
Melissa Sharp, Senior Media Planner, National Media
Watch Video
10:00 AM
Keynote Q&A: Reflections on Bread, Butter, and Partisanship
Interviewee
Michael Steele, Former Chairman, RNC
Interviewer
Alex Weprin, Editor, Digital News Daily, MediaPost
Watch Video
11:00 AM
The Best Laid Plans: DNC/RNC After-Action Reports
IntervieweeS
Doug Hochberg, Chief Digital Officer, Republican National Committee
Patrick Stevenson, Chief Mobilization Officer, Democratic National Committee
InterviewerS
Joe Mandese, Editor-in-Chief, MediaPost
Steve Smith, VP, Editorial Director, Events, MediaPost
Watch Video
11:45 AM
Panel: The New Social Cycle
Moderator
Toby Fallsgraff, Managing Director, Campaigns, Do Big Things
PanelistS
Phil Bartel, Deputy Director, Independent Expenditure Unit, National Republican Senatorial Committee
Luke Partridge, Director, Digital Communications, Global Strategy Group
Aimee Stern, Community Outreach, Andrew Gillum for Governor
Watch Video
12:15 PM
Panel: Pocket Pester Politics: Is The Peer-to-Peer Texting Channel Working?
Moderator
Howard Polskin, President & Chief Curator, TheRighting
PanelistS
Jon Adams, Digital Director, National Republican Senatorial Committee
Greta Carnes, Digital Organizing Director, ACRONYM
Ted Peterson, Former Digital Director, NRCC
Watch Video
12:45 PM
Lunch
1:45 PM
Presentation: Campaigning for Digital
Presenter
Danielle Butterfield, Director of Advertising, Priorities USA
Watch Video
2:15 PM
Panel: Data In, Targeting Out
Moderator
Sue Zoldak, Founder, Zoldak Agency
PanelistS
Ben Friedmann, Chief Digital Officer, Republican Governors Association
Pamela Stamoulis, Digital Director, Senate Majority
Phil Vangelakos, Sr. Vice President, Push Digital Inc.
Watch Video
3:00 PM
Coffee Break
3:30 PM
Panel: D-GOTV: Do Digits Drive Turnout?
Moderator
Ross Fadner, Director, Event Programming, MediaPost
PanelistS
Alex Kellner, Managing Director, Bully Pulpit
Billy McBeath, Digital Director, American Crossroads
Jess Reid, Digital Director, Kaine for Virginia
Jeffrey Rich, Digital Political Director, RNC
Watch Video
4:15 PM
Conference Ends

Live Event Coverage