TV spend will continue to drive political media spend this cycle. But, buying "TV" just isn't what it used to be. As cord cutters flee cable, OTT and mobile gnaw at linear TV, and social screens promise nano-targeting, even old school saturation tactics need to be retooled. If video remains the most effective ways of impacting voter attitudes and energy, how are media buyers knitting together the scale they need? How have TV budgets diffused, if at all, to OTT, YouTube, mobile and more?