Maarten Albarda

Maarten started his career as a media planner at JWT Amsterdam. Three years later he moved to Leo Burnett Amsterdam as Media Director. In 1991 he took on managing Philip Morris and P&G Europe, Middle East & Africa and relocated to London. After eight years, McCann-Erickson London tasked Maarten with the Coca-Cola Europe & Africa business. Two years later he moved with McCann to New York to take on global responsibility for Coca-Cola. In 1999, Coca-Cola appointed him VP, Media & Marketing Asset Management to Coca-Cola Japan. The next four years were spent developing an integrated marketing campaign for the World Cup 2002. Upon completion, Maarten moved to Coca-Cola Germany to implement Integrated Marketing Communications for all brands and support the World Cup 2006 campaign. In late 2005, Maarten relocated to Coke's headquarters in Atlanta as Director, Global Communication Innovation. In 2008, Anheuser Busch-InBev was formed as the world's largest beer brewer. Maarten joined the company's NY HQ in September 2009 as VP, Global Connections, with responsibility for all consumer touch points. This included end responsibility for all sports and entertainment marketing assets, including the renegotiation of the Budweiser FIFA contract. Maarten now serves as US lead for Flock Associates, the first Global Marketing Integration and Effectiveness Company, offering consulting on all aspects of Integrated Marketing to Fortune 500 marketers. Maarten also serves on several Advisory Boards (eXelate, Trident Capital). He is a frequent contributor to events like The Festival of Media, Cannes Advertising, Ad:Tech, DMexco and South by South-West, and teaches senior executives at EGTA and Stanford University. He is the co-author of "Z.E.R.O., zero paid media as the new marketing model" (Wiley, October 2013) together with Joseph Jaffe, and publishes the weekly Monday edition of MediaPost's Online Spin.