Spence Kramer joined J. Walter Thompson Atlanta as Chief Executive Officer in 2016 to drive strategic direction and growth for the office. An established global business leader with a passion for creativity, he brings 20+ years of client and agency-side executive leadership to J. Walter Thompson.
Spence comes to J. Walter Thompson from Crispin Porter + Bogusky. There, he served as the agency’s first ever Global Managing Director, working to improve performance, operations and communications across network’s six offices. He was also a key contributor to the global Infiniti automotive account win for the agency last year.
Prior to CP+B, Spence was at Wieden + Kennedy for seven years, first serving as Global Account Director on Nike, where he oversaw teams across seven offices on the brand’s long-standing “Just Do It” campaign and Olympics work, among others. In 2009, he was promoted to Global Account Director on the agency’s Coca-Cola businesses, managing brand and product work for Coke, Diet Coke, Coke Zero and Powerade. He also led the agency’s winning pitch for Coca-Cola’s sponsorship of the 2014 FIFA World Cup.
Before joining the agency world, Spence was Vice President, Marketing and Communications at Virgin America, hired as a founding member to build the airline’s brand and communications strategies from the ground up. During his tenure, he helped design and create the most advanced in-flight entertainment (IFE) system in the industry.
Spence also spent six years at ESPN, serving as Vice President, Advertising and Promotion. As a primary steward of the ESPN brand, he oversaw the Company’s agency business—including campaigns for “This is SportsCenter” and ESPN College Gameday—and ESPN’s in-house promotion and production teams.
Meet Spence at:
The Southern Strategy: The Culture of Marketing In Atlanta
Date/Time: 9:15 AM
Atlanta is home to some of the world’s most recognizable consumer brands, most independent and innovative agencies, and hottest brands of tomorrow. What makes this marketing world tick? We ask our panel of local brands, agencies and media companies to share their best practices, how they are leveraging local resources and insights to build a robust Atlanta marketing economy. Which hometown agencies and emerging brands are following a new marketing vision while bringing unique Atlanta flavor to everything they do?