Molly Battin
Turner Chief Brand StrategistMolly Battin is chief brand strategy officer for Turner. She is responsible for leading the global brand strategy, employee branding, media planning, ad placement buying, creative production and digital media strategy for the company and its portfolio of television and digital brands. Since joining Turner in 2000, Battin has served as the leader of upwave and Turner Media Group and has held various marketing leadership roles in brand development, digital and strategy for Turner’s entertainment and news networks. TBS, Inc., a Time Warner company, creates and programs branded news, entertainment, sports, animation and young adult media environments on television and other platforms for consumers around the world.
Meet Molly at:
The Southern Strategy: The Culture of Marketing In Atlanta
Date/Time: 9:15 AM
Atlanta is home to some of the world’s most recognizable consumer brands, most independent and innovative agencies, and hottest brands of tomorrow. What makes this marketing world tick? We ask our panel of local brands, agencies and media companies to share their best practices, how they are leveraging local resources and insights to build a robust Atlanta marketing economy. Which hometown agencies and emerging brands are following a new marketing vision while bringing unique Atlanta flavor to everything they do?