Mickey Cloud is SVP, Head of the Chattanooga Office, for VaynerMedia, a 700+-person digital ad agency with headquarters in NYC and offices in SF, LA, Chattanooga, & London. After starting his career in Account Management & Strategy at 3 different advertising agencies, Mickey joined VaynerMedia in 2011 when the company had 35 employees. From there, Mickey has had a hand in its growth from small social media start-up to recognized leader in the advertising industry at large. In the four years in the VMNY office, Mickey worked on Account/Strategy across nearly every portfolio company in the business and on the Operations / Resourcing / Hiring team, and in July 2015, he and a talented and merry band of 20 employees opened the office in Chattanooga, TN.
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Panel: The Transparency Challenge…Or Opportunity?
Date/Time: 1:30 PM
“Transparency” took a hit in 2016. The ANA and 4As openly bickering over its basic meaning. Fraud and accountability woes undermined trust even in the giants of the digital ad economy. And marketers put their ad business up for review in record numbers. But how are these national issues of client/agency trust playing out for independent agencies, local ad economies, and the Atlanta market in particular?