Kate Atwood
Metro Atlanta Chamber Executive Director, ChooseATLKate Atwood is an entrepreneur and a community leader who has built her career on heading-up social impact initiatives in both the non-profit and for-profit sectors. At 23, Kate founded Kate’s Club, a nationally-acclaimed not-for-profit organization based in Atlanta that provides support to children and teens facing life after the death of a parent or sibling. Having lost her own mother to cancer at the age of 12, Kate set out to build a world for children and teens where it was ok to grieve. What started with just six kids is today a thriving sustainable community organization that serves thousands of children, and their families through year-round social and therapeutic support programs. Following a successful founder transition, Kate left her post at Kate’s Club and went on to serve as the Executive Director of the Arby’s Foundation. While at the helm of the Arby’s Foundation, Kate refocused its efforts on a new strategic mission that more closely aligned with the Arby’s brand. During her tenure, Kate helped the organization contribute more than $18 million to ending childhood hunger in the United States. In 2015, Kate joined the Metro Atlanta Chamber, as Vice President to lead the recently launched ChooseATL campaign. In this newly created role, Kate is responsible for focusing the region’s narrative to showcase all that metro Atlanta has to offer with the purpose to attract and retain top emerging talent. Kate has participated in her fair share of media along the way. She has been featured in People Magazine, Real Simple Magazine, Huffington Post, and has had appearances on the Today Show, the Meredith Vieira Show, CNN, and ABC-TV’s The View. She was recognized in the Atlanta Business Chronicle’s feature “Up and Comers: Top 40 under 40”, and was honored by Georgia Trend Magazine as one of Georgia’s “40 under 40.” In 2013, she was named to GOOD Magazine’s global “GOOD 100” list for her commitment to helping others. Kate remains involved with Kate’s Club as its Founder, serves on the Share our Strength Leadership Council and on the 11Alive Community Service Awards Board of Governors. She is a published author of “A Healing Place”, and has been featured in six books as a thought-leader on personal giving and social enterprise. She resides in Atlanta, Georgia.
Meet Kate at:
The Southern Strategy: The Culture of Marketing In Atlanta
Date/Time: 9:15 AM
Atlanta is home to some of the world’s most recognizable consumer brands, most independent and innovative agencies, and hottest brands of tomorrow. What makes this marketing world tick? We ask our panel of local brands, agencies and media companies to share their best practices, how they are leveraging local resources and insights to build a robust Atlanta marketing economy. Which hometown agencies and emerging brands are following a new marketing vision while bringing unique Atlanta flavor to everything they do?