Rob Auger
DigitasLBi VP/Group Director, Media TechnologyMeet Rob at:
Panel: The Transparency Challenge…Or Opportunity?
Date/Time: 1:30 PM
“Transparency” took a hit in 2016. The ANA and 4As openly bickering over its basic meaning. Fraud and accountability woes undermined trust even in the giants of the digital ad economy. And marketers put their ad business up for review in record numbers. But how are these national issues of client/agency trust playing out for independent agencies, local ad economies, and the Atlanta market in particular?