Andrew Wilson
Atlanta Convention & Visitors Bureau Executive Vice President and Chief Marketing OfficerAndrew Wilson, executive vice president and chief marketing officer, atlanta.net, guides all online and offline marketing initiatives of Atlanta Convention & Visitors Bureau (ACVB). Wilson has been with the organization since January 2009.
In his position, Wilson works with bureau members and the city's key organizations to integrate content and grow Atlanta's official destination presence. In addition, he is charged with expanding ecommerce initiatives and increasing advertising revenue for ACVB.
Wilson began his career at consumer marketing giant, Procter & Gamble, where he spent more than a decade managing product development based on consumer insights. Following, he held leadership positions in business development, marketing, corporate branding and product positioning with companies such as Cap Gemini and Alliance Consulting. Wilson has also served as a consultant for CibaVision Corporation.
He later took the role of chief operating officer for Brand Atlanta, a not-for-profit city-led initiative to develop and promote a singular brand identity for Atlanta. Five years later, Wilson transitioned his destination marketing experience to his current role at ACVB. Wilson serves on the board of directors for 7 Stages Theatre and not-for-profit organization #weloveatl.
A resident of Atlanta since 2002, he has also lived and worked on four continents which has given him a broad perspective to critically evaluate the destination product. Wilson holds a Bachelor of Science degree in chemical engineering from the University of Cape Town in South Africa and has dual citizenship in the United States and the United Kingdom.
Meet Andrew at:
Presentation: Marketing in Atlanta: The Importance of Culture
Date/Time: 11:30 AM
Atlanta is a progressive, creative, innovative city, rich in cultural diversity, a leader in civil rights, and the home to many global organizations, yet too few people outside the city recognize it as such. This session reviews the “I Am ATL” campaign by the Atlanta Convention and Visitors Bureau that sets out to change people’s perceptions about Atlanta through promoting videos of local characters across multiple digital and social platforms. The presentation will review the success of the campaign, the efficacy of each tactic and channel, and discuss the challenges of executing a multi-agency campaign across multiple platforms.