Joe is one of the most respected journalists covering the advertising industry.
He has unparalleled access to some of the most influential thought leaders in media, from agency CEO’s to Fortune 500 CMO’s. Joe has built his reputation over 30+ years, and is the only journalist to have held prominent positions at all the industry’s Big 3 trade publications (MediaPost, Advertising Age and Adweek).
Joe has a unique talent for contextualizing news and information for media buyers, planners and brand marketers in a way that is relevant to their day-to-day media decision-making process. He is routinely sourced in news stories about advertising and has frequently been called upon by industry leading organizations to serve as moderator or guest speaker at their events and symposia. He is the rare journalist who has earned the status of a true thought leader in the industry he covers.
Meet Joe at:
The Southern Strategy: The Culture of Marketing In Atlanta
Date/Time: 9:15 AM
Atlanta is home to some of the world’s most recognizable consumer brands, most independent and innovative agencies, and hottest brands of tomorrow. What makes this marketing world tick? We ask our panel of local brands, agencies and media companies to share their best practices, how they are leveraging local resources and insights to build a robust Atlanta marketing economy. Which hometown agencies and emerging brands are following a new marketing vision while bringing unique Atlanta flavor to everything they do?