Arturo Nava is a Brand Builder, Author of #1 Amazon Bestselling Book “Logra Tu Dream: How 50 Successful Latinos & Latinas Turned Their Dreams Into Reality” and Founder of Logra Tu Dream a top Podcast in a mission to help Latinos achieve their dreams. Arturo has 13 years of experience marketing top brands in the Latino and General Market at Fortune-500 companies like P&G, MillerCoors and “Marketealo” his consulting firm among others. Arturo currently heads up the marketing department at Nuestro Queso an IL company that makes the best quality and freshest Hispanic dairy products for Hispanic families. He has interviewed more than 50 of the most inspiring and influential Latinos & Latinas in the nation on Logra Tu Dream. Arturo is originally from Mexico City and holds an MBA from Harvard Business School. More importantly he is the father of two precious kids.
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ART: Panel: Multi-Screen Branding: Big Idea Meets Big Tech
Date/Time: 9:15 AM
Has technology really helped brand storytelling? Or are we still just launching TV campaigns that get chopped and iterated elsewhere? With consumers bouncing across so many screens throughout their day, the opportunities for surrounding them, sequencing the messaging, and iterating a brand’s utility in so many different settings seems rich in creative possibilities. Where is this being done? Where is cross-channel marketing being realized to its full creative potential? And why aren’t we seeing more of it?
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