Brandi Pitts is the Senior Director of Integrated Marketing at Reynolds Consumer Products. She guides the company’s efforts across digital & social media, marketing communications strategy, and e-commerce for the Reynolds Wrap and Hefty brand portfolios. Brandi was recently named a 40 Under 40 honoree by Crain’s Chicago Business.
Her unique perspective has been shaped by experiences on both the client and agency sides of the marketing industry. Prior to joining Reynolds Consumer Products, she was a Partner at Ogilvy & Mather and Marketing Director at Kraft Foods, fusing creativity and analytics to craft impactful digital strategies and marketing campaigns. She is passionate about building meaningful engagement between consumers and brands.
Brandi earned a BBA from Howard University and her MBA from the University of Michigan Ross School Of Business. She volunteers her time with the Chicago Sinfonietta as a member of the Associate Board.
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ART: Panel: So You Want To Partner With ‘Influentials”…Really?
Date/Time: 11:00 AM
The search for marketing “authenticity” in social channels has led marketers to countless partnerships with YouTube, Instagram and Snapchat “stars” as well as the more numerous class of “influencers.” But these hookups can be fraught with peril: clashing creative priorities, influencer fears of “selling out,” unclear expectations and more. So, when, how, and to what end do you really want to “co-create” your brand with people who have no marketing experience but piles of fans?
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