Patrick Palmer

At VSA Partners, Palmer leads strategy work on Kraft, The Breakers, Anheuser-Busch InBev, Harley-Davidson, The Cleveland Clinic, and Sterling Jewelers, among others. His work was an Effie finalist for Kraft’s Crystal Light and finalist for WARC’s social media strategy competition.

Since joining VSA in 2012, Palmer has been a key player in the firm’s recent exponential growth. In the past year, VSA Partners has added 19 new blue-chip clients and 118 new employees. Palmer’s strategic thinking, client relationships, and team-building have helped VSA’s executive team reach this growth. 

Prior to VSA, Palmer was Executive Vice President, Global Strategy Director at Leo Burnett USA, where he led strategic thinking for clients Coca-Cola, MillerCoors, Travelocity, Nintendo, and Invesco, among others. He was previously Chief Strategy Officer of Leo Burnett’s Detroit office, where he was the executive director of the General Motors Strategy Lab, leading integrated strategy development for Cadillac, Buick, Pontiac, GMC, Goodwrench and AC Delco.

Previously, Pat was Chief Strategy Officer at Euro RSCG, where he oversaw strategic planning for Air France, Alberto-Culver, and Darden Restaurants. He has also led strategy for companies including Hyatt Hotels & Resorts, AirTran Airlines, Honda, Walgreens, Symantec, Sealy, Purina and Blue Cross Blue Shield.

Pat is a recognized leader in the field of marketing strategy whose work has been honored with the industry’s top awards, including multiple Cannes Gold Lions, Effies and the Yahoo! Purple Chair for Innovation.