
Melissa has been working in technology based marketing for the last 13 years. From online media planning/buying, to strategy and analytics, and finally to experiential production - she's worked across a number of disciplines and clients focused on activating in the digital and technology spaces. Her latest work has centered on tech innovation, product development, and storytelling for clients like Coca-Cola, Buffalo Wild Wings, The Army, and many others in healthcare, finance, telecommunications, and CPG. Melissa is a graduate from St. Louis University with her Masters in Communication where she's also adjunct faculty teaching Principles and Practices of Advertising as well as helping with the National Student Advertising Competition with the AAF.
Meet Melissa at:
Bright Shiny Object: Virtual Reality And The Next Shopping Experience
Date/Time: 2:00 PM