Marsha Lindsay
Lindsay, Stone & Briggs CEOMarsha Lindsay is CEO of Lindsay, Stone & Briggs, the brand marketing agency she founded when a grad student at University of Wisconsin Madison researching consumer psychology and behavioral economics. Her firm specializes in the positioning and launch of new products and revitalizing growth of underperforming brands. Clients served include Procter & Gamble GE Healthcare, Kohler, Briggs & Stratton, S.C. Johnson, Kraft, American Girl, PepsiCo, Green Bay Packers, and Jarden Consumer Solutions. Marsha’s expertise has been covered by Fast Company, Forbes, Investor’s Business Daily, Ad Age, NPR. She’s participated in think tanks at UC Berkeley (on the fusion of data mining, behavioral economics and social networks), and Zurich’s Gottleib Duttweiler Institute of Economic and Social Studies. In 2011 and 2012 New York’s World Business Forum featured her on the topics of new product launch best practices, and using data and analytics to make smarter marketing decisions faster.
Meet Marsha at:
ART: Panel: Are We Branding Yet?: Getting Programmatic Beyond Performance
Date/Time: 2:15 PM
The early pitch for advanced targeting and automated buying was that they would help make the Web safe for big branding budgets. Five years later, programmatic buying still is aimed mainly at performance based campaigns with uninspired creative telling negligible stories. How does this change? How are some brands leveraging these channels, blended KPIs, integration with broader campaign strategies to evolve tech-driven ad platforms into branding machines? How is success being measured here? And what can the early lessons about programmatic branding inform the automation of video, mobile and TV?
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