Billy Collins

Punchkick Director of Strategy

Meet Billy at:

SCIENCE: Discussion: Making Do In The Mobile Metrics Muddle
Date/Time: 3:15 PM

Most marketers and media buyers, if not vendors, seem to agree that measurement remains mobile’s weakest link. Transparency, discrepancies, app vs. Web tracking – all thwart basic ROI calculations. And yet marketers have no choice but to invest ahead of their own trust in the system. So how are they making do? We ask mobile experts to share their tricks and tips for assessing mobile ROI.

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