
Scott Shamberg
Performics US PresidentScott Shamberg has served in executive-level roles for large companies, run marketing programs for Fortune 100 clients, and been involved in early stage start-ups. He has over 15 years of experience in media and digital marketing and just over 11 years of senior-level parenting experience. Most recently Scott served as Managing Director at TPN, an Omnicom retail marketing agency where he led marketing, business development and emerging commerce. During that time he restructured the agency to better support rapid growth, created and implemented a retail technology solution set, and led winning pitches for Brown Forman & Comcast. Prior to TPN, Scott was a member of the founding team and the VP of Marketing at Margeta, a Greylock Partners and Granite Ventures backed payment start-up. This start-up experience followed 8 years at Critical Mass, another Omnicom company, as GM, SVP Marketing and Media. Scott graduated from The University of Iowa with a B.A. in Communication. He also holds an M.B.A from Loyola University in Chicago, where he participated in one of its first ecommerce programs. He lives in Highland Park with his wife, Cari, and their two children. Scott spends his free time listening to music his children hate (but will hopefully come to appreciate one day), working up to run another marathon, and writing comedic satire for himself and The Huffington Post.
Meet Scott at:
ART: Panel: Data And Mortar: The Digital Art and ROI Of The Retail Sale
Date/Time: 12:15 PM
With more than 90% of retails sales still taking place in physical stores, the main digital challenge for shopper marketing is driving foot traffic and in-store conversions. How can digital marketers accompany the shopper from pre-shop and through her path to purchase? How are programmatic, social, mobile, email and other channels best working together and across screens to keep brands top of mind along the journey? And is shopper marketing being informed by the same new art of data mining as other areas of marketing? But ultimately, how are these campaigns being measured and demonstrating real ROI?
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