Chicago, IL

Scott Shamberg

Performics US President

Scott Shamberg has served in executive-level roles for large companies, run marketing programs for Fortune 100 clients, and been involved in early stage start-ups. He has over 15 years of experience in media and digital marketing and just over 11 years of senior-level parenting experience. Most recently Scott served as Managing Director at TPN, an Omnicom retail marketing agency where he led marketing, business development and emerging commerce. During that time he restructured the agency to better support rapid growth, created and implemented a retail technology solution set, and led winning pitches for Brown Forman & Comcast. Prior to TPN, Scott was a member of the founding team and the VP of Marketing at Margeta, a Greylock Partners and Granite Ventures backed payment start-up. This start-up experience followed 8 years at Critical Mass, another Omnicom company, as GM, SVP Marketing and Media. Scott graduated from The University of Iowa with a B.A. in Communication. He also holds an M.B.A from Loyola University in Chicago, where he participated in one of its first ecommerce programs. He lives in Highland Park with his wife, Cari, and their two children. Scott spends his free time listening to music his children hate (but will hopefully come to appreciate one day), working up to run another marathon, and writing comedic satire for himself and The Huffington Post.

Meet Scott at:

ART: Panel: Data And Mortar: The Digital Art and ROI Of The Retail Sale
Date/Time: 12:15 PM

With more than 90% of retails sales still taking place in physical stores, the main digital challenge for shopper marketing is driving foot traffic and in-store conversions. How can digital marketers accompany the shopper from pre-shop and through her path to purchase? How are programmatic, social, mobile, email and other channels best working together and across screens to keep brands top of mind along the journey? And is shopper marketing being informed by the same new art of data mining as other areas of marketing? But ultimately, how are these campaigns being measured and demonstrating real ROI?

← Back to speaker list

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.