Chicago, IL

Joe Mandese

MediaPost Editor-in-Chief

Joe is one of the most respected journalists covering the advertising industry. 

He has unparalleled access to some of the most influential thought leaders in media, from agency CEO’s to Fortune 500 CMO’s.  Joe has built his reputation over 30+ years, and is the only journalist to have held prominent positions at all the industry’s Big 3 trade publications (MediaPost, Advertising Age and Adweek).

Joe has a unique talent for contextualizing news and information for media buyers, planners and brand marketers in a way that is relevant to their day-to-day media decision-making process. He is routinely sourced in news stories about advertising and has frequently been called upon by industry leading organizations to serve as moderator or guest speaker at their events and symposia. He is the rare journalist who has earned the status of a true thought leader in the industry he covers.

Meet Joe at:

Welcome and Opening Remarks
Date/Time: 9:00 AM

SCIENCE: Panel: Viewability, Fraud And The New Economics Of Media Buying
Date/Time: 11:30 AM

The viewability/fraud issue escalated this season when several TV network Up Front presentations bludgeoned  digital rivals over the problem. Yet, in fairly short order, the concern over inventory quality has gone from being a debatable “issue” to a consideration baked into most media buys. But what have been the results? Are buyers seeing improvements in overall inventory quality, share of voice, performance – all early promises from those pushing for viewability and fraud metrics? And have publishers seen the improved CPMs, less clutter? How are these new metrics themselves becoming currency in the market and do they impact buying and planning strategies and tactics?

Welcome Back
Date/Time: 9:00 AM

SCIENCE: Panel: BFF With SSPs?: Is The Private Market Economy Working For Both Sides?
Date/Time: 11:45 AM

Publishers who once saw in programmatic platforms only  cannibalization of direct sales and CPM death spirals are now BFFs with these technologies. But how are publishers and agencies navigating this new jargon hell of direct, premium, guaranteed and open marketplaces? Are the sellers seeing the promised improvements in CPM, broadening of the customer base, and new clients for direct sales? Are the buyers finding in private exchanges the transparency and safety they typically seek here while maintaining efficiency and scale? After years in which ad tech clearly favored the buy side, have private marketplaces restored some balance and mutual benefit to both parties?

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.