Larry Allen is vice president of Ad Innovation & Programmatic Solutions, Turner Ignite. In this role, Allen is focused on leveraging data, analytics and technology to create a better consumer experience with advertising and building more effective campaigns for agency and client partners. Based in New York, Allen reports to Dan Aversano, senior vice president of Ad Innovation & Programmatic Solutions, Turner Ignite.
Allen has extensive experience in digital media, marketing and business strategy across a variety of disciplines. Previously senior vice president of business development for Xaxis, Allen oversaw media investment in North America and the Xaxis Marketplace globally. Prior to joining 24/7 Media, which merged with Xaxis in 2014, he held several senior management positions at cutting-edge digital media companies such as AOL, Viewpoint, Unicast, Yieldex, Real Media and TACODA.
Allen also ran his own consulting business, where he advised many major media companies such as The New York Times, Meredith, 33Across and Business Insider. He is a frequent contributor to a number of trade publications, blogs and industry conferences.
A graduate of Clarion University of Pennsylvania with a degree in Business Management, Allen resides in New York City.
Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, Great Big Story, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA, PGA and the newly-formed ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NASCAR, NCAA and PGA.
Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
Meet Larry at:
SCIENCE: Panel: BFF With SSPs?: Is The Private Market Economy Working For Both Sides?
Date/Time: 11:45 AM
Publishers who once saw in programmatic platforms only cannibalization of direct sales and CPM death spirals are now BFFs with these technologies. But how are publishers and agencies navigating this new jargon hell of direct, premium, guaranteed and open marketplaces? Are the sellers seeing the promised improvements in CPM, broadening of the customer base, and new clients for direct sales? Are the buyers finding in private exchanges the transparency and safety they typically seek here while maintaining efficiency and scale? After years in which ad tech clearly favored the buy side, have private marketplaces restored some balance and mutual benefit to both parties?
← Back to speaker list