Paul Gunning
DDB Chicago President & CEOPaul Gunning, an 18-year veteran of DDB Worldwide, serves as President & CEO of DDB Chicago, where he leads a staff of 250 integrated advertising specialists that pride themselves on long-term client partnerships and innovative award-winning work. Working with brands such as Capital One, State Farm and Mars, Inc., the agency endeavors to create work that connects with consumers on a personal level, but is designed to reach people on a global scale.
Prior to assuming the DDB Chicago role in 2013, Paul served as DDB Worldwide’s Chief Digital Officer and Chief Executive Officer of Tribal Worldwide since 2008. As CEO of Tribal Worldwide, he headed a global network of over 60 offices and was very hands on with senior clients helping to guide them in the changing dynamics of the digital world. In his role as Chief Digital Officer for DDB, Paul helped the agency expand its services and incorporate digital skills sets into DDB offices. In both roles, he maintained senior-level relationships with the Internet’s most powerful brands including Google, Facebook, Yahoo, Apple, and more. Early on, Paul held a variety of positions at interactive advertising agencies, hi-tech merchandising companies and promotions agencies.
Meet Paul at:
ART: Panel: Data And Mortar: The Digital Art and ROI Of The Retail Sale
Date/Time: 12:15 PM
With more than 90% of retails sales still taking place in physical stores, the main digital challenge for shopper marketing is driving foot traffic and in-store conversions. How can digital marketers accompany the shopper from pre-shop and through her path to purchase? How are programmatic, social, mobile, email and other channels best working together and across screens to keep brands top of mind along the journey? And is shopper marketing being informed by the same new art of data mining as other areas of marketing? But ultimately, how are these campaigns being measured and demonstrating real ROI?
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