Virtual Reality, Internet of Things, wearable devices, branded entertainment, social media influencers – oh, so many new possibilities for brands. So many bright shiny objects…and so much glare. Where do these gadgets and digital innovations really fit in the future of marketing? How can they help the brands and products of tomorrow tell their stories to consumers?
At Mediapost’s fourth annual sojourn to Austin, we follow the marketers to SXSW, but we come packing our Bright Shiny Object sunglasses. Dozens of brands will again assemble to explore how they plan to make VR and AR a real part of the marketing mix. How they expect to integrate the countless touchpoints in the Internet of Things into conversations with customers. How they embrace real time broadcasting as well as the new social media celebrities to chart a 21st Century post-mass media future. Speaking of which – how will the news media itself survive all of these changes.
This year’s OMMA@SXSW looks through the glare of the Bright Shiny Objects to get a clearer view of marketing’s future shape.
Was this revolution digitized? As the hyper-connected futurists and cool kids gather once more at SXSW, MediaPost returns as well to look behind the bright shiny objects. The big trends in gadgetry and interactivity raise bigger questions for the media and marketing industries. From hand-held computers empowering shoppers in store aisles to brands wanting to have real time “conversations” with us during Super Bowls and Oscars nights, where do consumers really want and need advertisers? Across two days we bring together some of the most active and innovative brand marketers and their agencies to map out this intersection of technology, advertising forms (new and old), and changing consumer needs and wants.Will the mobile migration be fully funded by advertisers?
Bright shiny objects and new new things are fun to chase, but ultimately they need to become businesses, and that means advertisers will need to be involved. For over a decade, MediaPost has been tracking how emerging technologies and media succeed and fail with the marketers who inevitably need to support them. We bring that expertise and critical perspective once again to SXSW.