Austin, TX - March 11, 2017

Previous Events

Beyond The Glare of Bright Shiny Objects

Virtual Reality, Internet of Things, wearable devices, branded entertainment, social media influencers – oh, so many new possibilities for brands. So many bright shiny objects…and so much glare. Where do these gadgets and digital innovations really fit in the future of marketing? How can they help the brands and products of tomorrow tell their stories to consumers? 

At Mediapost’s fourth annual sojourn to Austin, we follow the marketers to SXSW, but we come packing our Bright Shiny Object sunglasses. Dozens of brands will again assemble to explore how they plan to make VR and AR a real part of the marketing mix. How they expect to integrate the countless touchpoints in the Internet of Things into conversations with customers. How they embrace real time broadcasting as well as the new social media celebrities to chart a 21st Century post-mass media future. Speaking of which – how will the news media itself survive all of these changes.  

This year’s OMMA@SXSW looks through the glare of the Bright Shiny Objects to get a clearer view of marketing’s future shape.


Big Trends Raise Big Questions

Was this revolution digitized? As the hyper-connected futurists and cool kids gather once more at SXSW, MediaPost returns as well to look behind the bright shiny objects. The big trends in gadgetry and interactivity raise bigger questions for the media and marketing industries. From hand-held computers empowering shoppers in store aisles to brands wanting to have real time “conversations” with us during Super Bowls and Oscars nights, where do consumers really want and need advertisers? Across two days we bring together some of the most active and innovative brand marketers and their agencies to map out this intersection of technology, advertising forms (new and old), and changing consumer needs and wants.

Will the mobile migration be fully funded by advertisers?
Is there room in the wearable tech trend for marketers?
Does Instagram and/or Vine represent the future of the TV spot?
How do retailers turn the ‘showrooming’ hazard into an advantage?
Will online video kill the TV star?
And what about the native ad trend? Will it make for better ads or erode trust in media?

Bright shiny objects and new new things are fun to chase, but ultimately they need to become businesses, and that means advertisers will need to be involved. For over a decade, MediaPost has been tracking how emerging technologies and media succeed and fail with the marketers who inevitably need to support them. We bring that expertise and critical perspective once again to SXSW.


The industry’s leading practitioners will share their latest insights in 'real-time.'

At OMMA: SXSW, MediaPost brings some of its strongest editorial coverage to life across two days of in-depth discussions on the core challenges of digital marketing. From programmatic and data driven ad platforms to automation that transforms agency culture, from navigating the scale and ethics issues of native advertising to new social, mobile and video strategies, we explore the a broad range of topics relevant to all in the media economy. In all sectors of online media, marketing and advertising ... buyers, sellers and tech providers are being challenged to work in real time, with relentless iteration and the constant pressure to prove ROI.