March 11 - 12, 2016Sheraton Austin Hotel

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Beyond The Glare of Bright Shiny Objects

Virtual Reality, Internet of Things, wearable devices, branded entertainment, social media influencers – oh, so many new possibilities for brands. So many bright shiny objects…and so much glare. Where do these gadgets and digital innovations really fit in the future of marketing? How can they help the brands and products of tomorrow tell their stories to consumers? 

At Mediapost’s fourth annual sojourn to Austin, we follow the marketers to SXSW, but we come packing our Bright Shiny Object sunglasses. Dozens of brands will again assemble to explore how they plan to make VR and AR a real part of the marketing mix. How they expect to integrate the countless touchpoints in the Internet of Things into conversations with customers. How they embrace real time broadcasting as well as the new social media celebrities to chart a 21st Century post-mass media future. Speaking of which – how will the news media itself survive all of these changes.  

This year’s OMMA@SXSW looks through the glare of the Bright Shiny Objects to get a clearer view of marketing’s future shape.

Featured Speakers

OMMA SXSW 2017 Attendees Include:


 
What leading marketers, agency execs and digital practitioners are saying about MediaPost's conferences:
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"
- Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends.  MediaPost brings together the brightest minds in the industry, bar none." 
- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct


"The OMMA events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
- Carri Lukasik, Marketing Manager, Disney Store

"This OMMA event had the top talent talking about the most relevant topics in the industry today. It was a phenomenal opportunity to hear about the newest things within the space and to network with some of the brightest minds in the business."
- Kristina Simpson, Senior Marketing Associate, eBay

"The OMMA conferences are standout events. The keynotes are great, panels insightful and breakout sessions spot on.  Anybody who is anybody in the media business are at these events."
- Brian J. Quinn, Chief Revenue Officer, Triad Retail Media

"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting.  Great events!"
- JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA

"The OMMA conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next.  The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it."
- Ian Schafer, Founder & CEO, Deep Focus

 


Join the conversation #MPOMMA #SXSW

What people are saying about the OMMA @ SXSW annual event… 

"OMMA@SXSW continues to be a wonderful oasis within the mayhem and excitement of the SXSW Interactive festival. With great access to brands, agencies and technology partners in a venue that is top-notch, the outcome of the sessions both in terms of information and networking are routinely among the best of the SXSW experience. Kudos the to MediaPost team and all participants in OMMA@SXSW programming. We can't wait to return next year!" - Brian Slattery-Gaston, VP, Consumer Marketing, House Party, Inc.

"I wanted to drop a note and let you know that I thought MediaPost's content was some of the best I've seen in the past two years at SXSW.  Thanks for a great conference!" - Dan Clifford, Vice President, Marketing, Victoria's Secret

"If you are looking to hear from industry leaders then OMMA is the best event to do so. The presentations and content make it difficult to want to leave your seat." - Matt Blasco, Managing Director of Analytics, Havas Worldwide




People Love OMMA at SXSW


 

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.