Chris McCann
1-800-FLOWERS.COM CEOChris McCann is CEO of 1-800-FLOWERS.COM and is responsible for the Company's overall performance and direction. Under his guidance, 1-800-FLOWERS.COM has earned a reputation as one of the leading multi-channel retailers in the country. Additionally, McCann's role in building 1-800-FLOWERS.COM's e-commerce channel has helped accelerate the Company's growth and earned him speaking engagements at numerous interactive conferences and universities around the country. Since its inception more than 35 years ago, 1-800-FLOWERS.COM has been an industry leader in embracing new technologies and developing innovative customer engagement programs. The Company revolutionized the floral marketplace with its 800-number ordering system and the ability to process credit card orders over the phone. 1-800-FLOWERS.COM was also the first in its retail category to target customers utilizing the Internet. And, the Company's Freshness Guarantee has become a benchmark for floral quality assurance, generating customer loyalty and repeat business. Under McCann's leadership the Company again led change in the floral industry in 2005 with the launch of its BloomNet Wire Service business which provides a unique value proposition to florists that has very quickly disrupted the status quo and continues to build its market share as a true partner for retail florists. 1-800-FLOWERS.COM continues to optimize the opportunities that come with delivering marketing messages through several channels to multiple audiences. In addition to its industry leading marketing and advertising campaigns; both online and offline; the Company reaches its customers through its growing family of e-commerce gift brands and its focus on the fast emerging social networking channels, including Facebook, Twitter and the expanding blogger community. The Company is also at the forefront of what Chris calls the "next wave" in e-commerce technology with its industry leading applications on the newest generation of mobile devices; such as the Blackberry and the iPhone; literally putting the Company's messages and the ability to make purchases in the hands of consumers. Board Affiliations:Marist College; Board of Trustee, 2001 - Present Ohana Companies; 2011 - Present Likeable Media; 2012 - Present
Meet Chris at:
Talk To The Brand: AI, Bots And Conversational Marketing
Date/Time: 9:30 AM
Brands want to talk to you…or at least their bots do. As mobile messaging platforms become the new face of social, marketers are looking to the high tech of AI and machine learning to seem more human to customers. But what happens when brands want to be your robotic valet, your mechanical friend? How does conversational marketing change the “relationship” between consumer and brand, if at all? Is the marketing bot trend really serving customers better through more personalized and personable interactions? Or is it just another transparent ploy by marketers to be the branded best bud that consumers really don’t need?