Matt Zymet has been producing interactive media since CD-ROMs were the wave of the future. The Emmy winner and 20 year veteran of digital media has produced multi-award-winning interactive digital experiences and products for brands as diverse as AOL, M&M Mars, Marriott, Mercedes-Benz, and IBM. Turning his focus to Television, he has built digital extensions for BET and the Discovery Channel, and for the last 9 years has lead Digital Content and Product Development for the National Geographic Channel. He now leads Nat Geo's charge into Virtual Reality.
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Is VR/AR The New Storytelling… Or The Old 3D?
Date/Time: 11:00 AM
Virtual and Augmented Reality let consumers live in your brand. Virtual test drives, augmented roller coaster rides, 360-degree travel previews, mixed reality, enhanced sports viewing – all cool as hell, no doubt. But are such isolating, gadget-dependent immersions practical, scalable new vehicles for marketers. How do these immersive, augmented experiences do more than blow a handful of minds here and there and actually become part of a marketing plan? Is this really a new kind of storytelling or a fast-fading bright-shiny object… 3D TV revisited?