Jacquelyn Wosilius
Bowlmor AMF Director of Digital Marketing@bowlamf @bowlmorlanes @bowlbrunswick @bowlero
Jacquelyn oversees all digital for Bowlmor AMF, the largest owner/operator of bowling venues in the world with over 300 locations and 8k employees across the US, Canada, and Mexico. Bowlmor AMF’s portfolio of brands includes the AMF Bowling Co., Bowlmor Lanes, Bowlero, and Brunswick Zone. Over the past 13 years she has built and managed numerous digital programs on the client-side, agency-side, and vendor-side for Brooks Brothers, Bed Bath & Beyond, Reebok, Citibank, and ESPN, among others.
Meet Jacquelyn at:
Discussion: Email, Messaging and Powering the New One-to-One
Date/Time: 12:15 PM
Email remains the most personal touchpoint between brands and their base. Marketers keep coming back to this simple, oldest of digital tools because it works. But how does the most direct channel to customers work with the emerging marketing cloud to supercharge messaging and itself become a prime input of richer data? And how does the new messaging (mobile and social), get us even closer to that holiest of grails – data-powered, omni-present one-to-one connections with consumers?