Ryan HurleyThe Archer Group Director of Performance Marketing
Ryan Hurley is the Director of Performance Marketing at The Archer Group, the largest independent digital marketing agency in the region, located in Wilmington, DE. In his role at Archer, Ryan oversees clients’ media strategy and planning for Search and Display, as well as analytics across media and web initiatives. With over a decade of analytics experience, and 8 years dedicated specifically to media analytics, Ryan has helped dozens of brands ensure budgets and strategies are built upon strong analytical insight, including large regional brands such as Wawa, to national brands such as CVS and Nissan. Prior to Archer, Ryan led Analytics at the ad technology company, PointRoll.
Meet Ryan at:
Panel: Vetting The Vendors: It’s A Process
Date/Time: 1:45 PM The cold calls are relentless. The acronyms are filling the next generation Lumascape. How do marketers put a process in place that keeps the dog wagging the tail rather than vice versa? How do you evaluate partners, ask them the right questions, build a stack of blocks that can be moved (or removed) as strategy, not technology, requires? And how can all of this be done internally without clogging appointment books with pitch meetings and stifling the very productivity all of this aims to accelerate? We end OMMA Marketing Technology with some guidance on first next steps.