New York City

Ryan Hurley

The Archer Group Director of Performance Marketing

Ryan Hurley is the Director of Performance Marketing at The Archer Group, the largest independent digital marketing agency in the region, located in Wilmington, DE. In his role at Archer, Ryan oversees clients’ media strategy and planning for Search and Display, as well as analytics across media and web initiatives. With over a decade of analytics experience, and 8 years dedicated specifically to media analytics, Ryan has helped dozens of brands ensure budgets and strategies are built upon strong analytical insight, including large regional brands such as Wawa, to national brands such as CVS and Nissan. Prior to Archer, Ryan led Analytics at the ad technology company, PointRoll.

Meet Ryan at:

Panel: Vetting The Vendors: It’s A Process
Date/Time: 1:45 PM
The cold calls are relentless. The acronyms are filling the next generation Lumascape. How do marketers put a process in place that keeps the dog wagging the tail rather than vice versa? How do you evaluate partners, ask them the right questions, build a stack of blocks that can be moved (or removed) as strategy, not technology, requires? And how can all of this be done internally without clogging appointment books with pitch meetings and stifling the very productivity all of this aims to accelerate? We end OMMA Marketing Technology with some guidance on first next steps.

← Back to speaker list

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.