Brent runs the San Francisco office of J. Walter Thompson and has been leading marketing teams and organizations since 2001, developing integrated marketing programs for many of the world’s largest brands as well as early and late stage start-ups in the Energy, Technology, Finance, Transportation and Consumer Products categories. He's a big believer in data-driven decisions and well-considered risk taking, but the secret sauce is always the creative. His insatiable desire to reinvent categories and find a better way to connect with consumers fits well with the pioneering focus at JWT.
Meet Brent at:
Panel: It’s The Strategy, Not The Stack: Aligning Tech With Goals
Date/Time: 9:15 AM
How do marketers embrace genuinely helpful, promising technologies but keep their eye on their business outcomes rather than building the better “stack?” As marketers vet and construct their DMPs, their data, CRM and attribution tool sets, what have they learned from the last decade of digital investment about organizing people and tech around outcomes, not platforms? We ask marketers and their agencies to explore what a martech strategy looks like, and how it can avoid the acronym clutter and gadget-chasing that bedeviled the ad tech era.