Chris Bero
FlexJet VP Global MarketingMeet Chris at:
Panel: It’s The Strategy, Not The Stack: Aligning Tech With Goals
Date/Time: 9:15 AM
How do marketers embrace genuinely helpful, promising technologies but keep their eye on their business outcomes rather than building the better “stack?” As marketers vet and construct their DMPs, their data, CRM and attribution tool sets, what have they learned from the last decade of digital investment about organizing people and tech around outcomes, not platforms? We ask marketers and their agencies to explore what a martech strategy looks like, and how it can avoid the acronym clutter and gadget-chasing that bedeviled the ad tech era.