David BerkowitzSerial Marketer Principal
David Berkowitz, currently the principal of his Serial Marketer consultancy, previously served as Chief Marketing Officer at MRY, a creative agency within Publicis Groupe. Prior to joining MRY in 2013, he spent seven years leading emerging media at 360i, co-founding its social media practice and running its Startup Outlook initiative. David has contributed more than 500 columns to outlets such as MediaPost, and he has penned his blog MarketersStudio.com since 2005. He has spoken at more than 250 events globally.
Meet David at:
Panel: Vetting The Vendors: It’s A Process
Date/Time: 1:45 PM The cold calls are relentless. The acronyms are filling the next generation Lumascape. How do marketers put a process in place that keeps the dog wagging the tail rather than vice versa? How do you evaluate partners, ask them the right questions, build a stack of blocks that can be moved (or removed) as strategy, not technology, requires? And how can all of this be done internally without clogging appointment books with pitch meetings and stifling the very productivity all of this aims to accelerate? We end OMMA Marketing Technology with some guidance on first next steps.