Rick works with clients to develop and evolve their strategies in the traditional and digital media and technology marketplaces to better identify, measure and achieve growth, competitive and operational goals. Rick’s background in strategy, technology, research and analytics and over 30 years in the media industries allow him to bring both deep and diverse experience and knowledge to client solution development and execution.
Rick’s worked both with major firms such as Google, Michelin, Microsoft but also smaller firms including start-ups and early stage tech companies. Rick is an adviser to BIA/Kelsey’s investment banking affiliated company, BIA Capital Strategies performing due diligence and both buy-side and sell-side assignments.
Rick joined BIA/Kelsey in 2000 to help launch both a strategy consulting practice and co-found a technology start-up focused on developing services using broadcast digital television’s data communications capacities. Prior to this, Rick spent 17 years at the National Association of Broadcasters where he led the Research and Information Group and oversaw research, analytics, information technology and software development groups. Before NAB, Rick was a faculty member at Michigan State University in the telecommunication department where he taught technology strategy, research methods and statistical analytics courses. Rick’s currently an adjunct professor at The George Washington University’s School of Media and Public Affairs where he teaches a course in digital media entrepreneurship. He’s also taught at University of Maryland and George Mason University.
Rick earned his Ph.D. from Michigan State University; M.S. from Syracuse University and B.A. from the University of Massachusetts at Amherst.
Meet Rick at:
Presentation: Has Martech Moved the Needle for SMBs?
Date/Time: 3:30 PM
Martech solutions are bringing customer data full bore into the marketing mix to evolve customer relationships and engagement. But what has been the affect of these solutions on small-to-medium-sized businesses? How have SMBs combined Martech solutions with paid search and other digital marketing platforms? BIA/Kelsey’s Rick Ducey will share insights into Martech trends and directions and suggest market opportunities for smaller brands.