Daniel Hodges is CEO & Founder of Consumers in Motion Group, (CIM) New York. Dan brings a wealth of experience and a proven track record of success in the highly dynamic mobile industry. With a deep understanding of the opportunities and the challenges facing marketers and business leaders today, he leads CIM as the essential partner for navigating change and driving innovation, providing thought leadership, business planning and execution. CIM works with businesses and governments.
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Discussion: Building The Better, Smarter DMP
Date/Time: 11:30 AM
Data is at the center of the new marketing tech vision. But as marketers build, or ponder, data management platforms (DMPs) to merge their disparate inputs, many questions emerge about who owns the data, where it resides and how it is shared across brand, agency, publishers. And there are no one-size solutions. And so we explore some of the emerging models for solving the DMP dilemma, how they map against differing needs and goals. Who should be driving the conversation about data across these relationships? And how has data become part of the currency and deal-making that now goes on among partners?