Michael Turcotte
JP Morgan Chase Marketing Director, Addressable MediaMeet Michael at:
Discussion: Building The Better, Smarter DMP
Date/Time: 11:30 AM
Data is at the center of the new marketing tech vision. But as marketers build, or ponder, data management platforms (DMPs) to merge their disparate inputs, many questions emerge about who owns the data, where it resides and how it is shared across brand, agency, publishers. And there are no one-size solutions. And so we explore some of the emerging models for solving the DMP dilemma, how they map against differing needs and goals. Who should be driving the conversation about data across these relationships? And how has data become part of the currency and deal-making that now goes on among partners?