September 30, 2015Metropolitan Pavilion, NYC

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During Advertising Week New York

Re-Programming The TV Audience

Live from OMMA Programmatic TV

Wednesday, September 30

8:00 AM
Registration Opens
8:15 AM
Breakfast
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost
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9:15 AM
Avails: The State Of Next Gen Inventory
Moderator
Tim Hanlon, Founder & CEO, The Vertere Group
PanelistS
Jonathan Bokor, SVP, Director of Advanced Media, MediaVest
Steven Feldman, Senior Director, ONE TV, AOL Platforms
Monica C Smith, Founder, Marketsmith, Inc.
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10:00 AM
Keynote Interview: Reinventing TV
Interviewee
David Campanelli, Co-Chief Investment Officer, Horizon Media
Interviewer
Steve McClellan, Editor, MediaPost's Agency Daily (MAD), Mediapost
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10:30 AM
Coffee Break
10:45 AM
The Data-Driven Plan: Precision Buying
Moderator
Cesar Brea, Partner, Force Five Partners
PanelistS
Ethan Rapp, SVP, Program Management, Simulmedia
Erica Schmidt, Executive VP, Managing Director, North America, Cadreon
Watch Video
11:15 AM
Presentation: The Benefits and Challenges of a Programmatic Television Ecosystem
Presenter
Michael Bologna, President, one2one Media
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11:30 AM
Coffee Break
11:45 AM
Panel: How Does Advanced TV Add Up?
Moderator
Charlene Weisler, Founder, Weisler Media
PanelistS
Todd Gordon, Executive Vice President, Managing Director, US, MAGNA GLOBAL
Ben Tatta, President, Media Sales, Cablevision
Watch Video
12:15 PM
Election 2016: Arming Up For The Next Big Battle
Moderator
Jonathan Weitz, Partner, IBB Consulting Group
PanelistS
Chris Choi, Director of Media, Blue State Digital
Evan Hanlon, President, [m]PLATFORM US
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12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presention Watch Video
1:45 PM
Conference Concludes

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