Evan Hanlon
[m]PLATFORM US PresidentEvan is president of [m]PLATFORM US, focused on empowering the organization with data and technology. He oversees the strategic direction for all disciplines touching data, technology, analytics, and addressable media for clients, with a focus on GroupM’s largest data-driven clients such as Unilever, Adidas, and Sony.
He first came to the group through Xaxis in 2011, where he led the audience strategy discipline and created innovative approaches to audience buying for clients such as Jaguar Land Rover, Nordstrom, and NBCUniversal. He is a graduate of Harvard College, with a Bachelor of Arts in Visual and Environmental Studies. Prior to Xaxis, he started his career on the creative side as a copywriter and brand strategist, focusing on the development of brand identities.
Meet Evan at:
Election 2016: Arming Up For The Next Big Battle
Date/Time: 12:15 PM
In 2012, the advanced analytics techniques of The Obama for America campaign helped put data-driven TV buying on the map. Ever since, both parties and an explosion of political marketing firms have conducted a highstakes arms race of data and tech in preparation for 2016. How did these players test their system in the 2014 cycle? What did they learn, and what can other marketing categories learn yet again from the marketing segment that started us talking about advanced TV approaches?